Primary logo

Primary logo

Modular pattern

Modular pattern

Promotional posters

Promotional posters

Responsive website

Responsive website

About

Every year the Manchester School of Art, of which I am a graduate, holds a catalogue of events and workshops for its students with cross-course collaboration at its heart. Students are encouraged to apply their skills and conceptual thinking within a wider range of practices. The fruits of their labour are exhibited at an event located in a different venue around Manchester each year. The initiative is called Unit X. I designed an identity proposal for the 2016 edition.

The identity I designed was based around a modular pattern made up of the event’s initials. In a nod to the collaborative nature of the event, the 'X' strokes form connection strands. The flexible nature of this identity meant that materials could be tailor made to suit their application in terms of scale and use. I also suggested that the colour scheme of the identity could change each year without compromising the overall integrity to give each year its own distinctive but consistent look.