As part of my third year studies at university, I designed a new identity for a family bakery based largely in my hometown. The aim was to retain the heritage that resonates so well with local customers but modernise the identity, allowing the brand to stay relevant in today's retail landscape.
The identity was centred around a new logo formed of a roundel and cross, suggesting pastry cutting and scoring. The company initials and founding date completed the mark. The identity covered many touch points including store interiors, delivery vehicles, digital outlets, packaging and staff uniforms. Guidelines were also put together allowing staff to produce consistent promotional material.